It provides exclusive product features taking into consideration the targeted segments 4. The buyers of this segment like to have big vehicles. Improving business scenario due to expansion of consumer base 3. Segmentation on the basis of Age: Ford is mainly considering the metro cities or the big cities of India as they are the most potential customer areas for them.
And these cars are also useful for sport riding and even on hill areas. Apart from cars, its also manufactures buses, Stp on ford india, tractors etc 9.
This segment represents buyers who need a real world-class car and are willing to pay the due price. Ford offers a wide range of cars to different set of customers 3. Since the metros or the big cities have a very high rate of prospects for the newly established Ford in India.
Like it is segmenting its cars only in the upper middle level or the high level income groups. Production problems in local plants due to labor and similar issues 4.
Excellent advertising and branding of Ford cars through TVCs, print ads, online ads, billboards etc Weaknesses 1.
Being a global brand, it is affected by recession and global economic crisis Ford Competition. Preferred price range starts from 8 lakh to 12 lakh.
Ford Ikon for India Threats 1. The Ford in India has launched the car only for few segment of people. Many options for customers means high brand switching 2. Capitalizing on the models exclusively designed for different markets e. Expanding automobile sector can be tapped across the wold by Ford 2.
Increasing usage of public transport and increased fuel costs 3. Exports from units availing only Softex attestation services is Rs 9, Ford India has segmented this market on the basis of age also like it is segmenting its cars for the youth or middle age segment. Ford fusion and Ford Fiesta are mainly segmented for upper middle segment.
As Indian Automobile market is highly competitive and Ford has still not established itself properly in India therefore it needs to provide not only these benefits but also some distinctive benefits which will differentiate it from other cars in the same segment.
Segmentation on the basis of the Readiness stage: These cars forms a reasonably sizeable segment of the market around 15 percent.
Like a customer will be attracted by the global brand name of the Ford company which will affect its decision of purchase. As it is not producing the cars of small segments therefore it is not needed to concentrate on the lower income group of people as they are not the potential customers for them.
The bifurcation of exports is as follows: Though Ford cars are present in the small cities also but some of its models such as Endeavour and Mondeo are mainly segmented for the big cities and therefore they are concentrating more on these cities such as Delhi, Noida, Mumbai, Kolkata, Bangalore, Pune etc.STP ® Products.
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SWOT analysis of Ford is covered on this page along with its segmentation, targeting & positioning (STP). Analysis of Ford motor company also covers its USP, tagline /. STP Investment Services (STP) is a capital markets focused service organization specializing in middle and back office investment operations outsourcing, fund services, reporting & data management, global development/support, and innovative software solutions for investment management firms.
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STP ®, one of the most recognizable brands in all of motorsports, has continued to perform on the track and on the street for more than four decades. My topic of study is “The Marketing Strategy of Ford Motor” compared the Ford product with the other automobile product in the aspects of features, new technology, modern look, cheap price, luxurious interior design, mileage efficiency during the conducting of event show in entire area of the city.5/5(5).Download