Recommended sharing methods, whether via social bookmarking sites, Twitter hashtags or Facebook fan pages. The editor must have somebody to call to answer questions or to be interviewed. A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with.
Mind the Message One thing comes to the mind of any good journalist when they receive a press release: Finding a human angle that makes the story warmer, or a "hook" that makes it more topical?
It is essential your lead is interesting, succinct and explains the main point of your story. Use Title Case for your headline. Use quotes to provide insight, not information Including quotes from people in your company can be helpful for journalists and on regional or trade publications are often used, word for word.
The so-called meat of the release, this should be the news. But writing a press release for social media is not like writing a traditional press release.
Editors receive hundreds of releases a day and a good headline catches their eye and ensures they realise the contents quickly. Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed!
Is there anything unusual or unexpected about it? Is it "bigger and better" than ever before? Before digging in, however, it is important to note that social media press releases do not replace traditional releases, they complement them - much in the same way that social activities and campaigns work best in conjunction with traditional PR initiatives.
Two to three weeks in advance is a good timeline. DOs Start out strong and succinct. Would this be of interest to anyone outside my business?
These are all questions you should ask yourself before you begin distribution.
Use short sentences and short paragraphs with active language. Your headline should be as engaging as it is accurate. A truly viral success story, social media changed the perception of the Blendtec brand.
Here is a basic media release template which you can use to write a great media release. Use bullet points or long lists.
They are written in a specific structure and must contain current or newsworthy information that a journalist and their audience would be interested in. Every press release has a basic structure: This is where you will hook the reader or lose them, so keep it under two paragraphs, use keywords and put real thought into every single sentence.
Vibrant verbs create interesting and fresh copy and draw the reader in. Strategy Together News desks, news rooms, editors and journalists are always pushed for time and up to their necks in potential stories.
Of course everyone wants publicity and the relationship between commercial organisations and the media has always been mutually beneficial, but you should work to produce something that is interesting to read about.
Stick to the facts. Does that fact that rising prices forces more women out to work affect mothers to be? However, most press releases never accomplish that.
From a branding perspective, those two words have a considerably different meaning, so you sometimes need to help guide the conversation.A press release is a one to two page document used to call attention to your company and its products/services.
They are written in very formulaic ways, and with good reason. Hundreds, if not thousands, of these press releases, come onto the scene every day.
How to write a basic media release. Here is a basic media release template which you can use to write a great media release. MEDIA RELEASE Date.
Headline The headline of a media release should be catchy, interesting and summarise the key points of the story. It is designed to catch a journalist’s attention and encourage them to read the. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
1. Grab attention with a good. How to Write a Press Release. An easy way to ruin your relationship with the news media is to send a bad press release.
is knowing how to format a good release, where to send it, and what. Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed!
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Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. Then, write a brief sentence paragraph that sums up the main point of the press release%(59).Download