Have you ever read or thought about something and then started noticing ads and information about it popping up everywhere?
So it becomes one of the internal factors influencing consumer behaviour. The more the Consumer Behaviour is learnt the more the needs and wants of the Customers are fulfilled. Consumers typically use most of their resources time, energy and finances attempting to satisfy these lower order needs before the higher order needs of belonging, esteem and self-actualization become meaningful.
Psychologists call this the law of primacy, Sometimes sights, smells or sounds from our past will trigger off inappropriate responses: Most of them said the product tasted like regular beer. Several cultural factors are: Cultural influences can be seen in the food habits and dressing style of people.
A positive economic environment is known to make consumers more confident and willing to indulge in purchases irrespective of their personal financial liabilities. It is the way a person thinks or feels about an object.
Keep in mind that the U. Internal influences on purchase decision[ edit ] See also: The importance of groups affects advertising using groups versus individuals and product decisions. People are still fascinated by subliminal advertising, however. Different consumers perceive information differently.
You like the person and want to go out again. People generally learn through past experiences and develop a certain behaviour towards a product or service. Their credibility is higher, as they are part of the reference group and do not have vested interests in selling the product to others, unlike marketers.
Perception — It is a process of selecting, organizing, and interpreting information from our internal and external environment to form a meaningful picture. Factors Influencing Consumer Behavior The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions.
One study found that shocking content increased attention, benefited memory, and positively influenced behavior among a group of university students Dahl, et. Consumer behaviour is concerned with: This is the family in which a person takes birth.
Full nest III Family income improves, as the children get older. Motivation — A motive is an internal force that drives a person to do something i.
It is undoubtedly the most difficult factor to differentiate. From the s, marketing began to shift is reliance away from economics and towards other disciplines, notably the behavioural sciences, including sociology, anthropology and clinical psychology.
Consumers can have both positive and negative beliefs about a given brand. To be sure their advertising messages get through to you and you remember them, companies use repetition. Man is a social animal. High involvement products are those that carry higher levels of risk and are often expensive, infrequent purchases.
Cultural Factors affecting Consumer Behaviour Culture — Culture is basically the way of living and thinking pattern that is followed from generation to generation in a society. The mother may then decide what type of shoes should be bought, and the father may be the one who takes the children to buy the shoes.As we mentioned earlier in the chapter, consumer behavior is influenced by many things, including environmental and marketing factors, the situation, personal and psychological factors, family, and culture.
II. Social factors Social factors are among the factors influencing consumer behavior significantly. They fall into three categories: reference groups, family and social roles and status. Reference groups and membership groups: The membership groups of an individual are social groups to which he belongs and which will influence him.
Social Factors influencing Consumer Behaviour Social Group – A group is any collection of individuals with similar interests, opinions and activities. An individual draws cues regarding consumption and disposal of products from. Some of the external factors that influences consumer behavior are as follows: Besides the internal factors, external factors also influence consumer behaviour.
These factors are not individualistic and are external to the individual. These factors include culture, subculture, social class.
Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he.
Consumer behaviour analysis is the "use of behaviour principles, usually gained experimentally, to interpret human economic consumption." As a discipline, consumer behaviour stands at the intersection of economic psychology and marketing science.Download