Moreover we will hire a local PR firm to help us develop and implement a strategic marketing plan and guide our publicity efforts in a cost-effective manner. Smith added, "There was a time when a bank would look to see how much your company would be worth in five years.
Both will co-manage Booming Boutique. However, we do realize that we will likely attract some younger women with our peripheral products handbags, scarves, etc. The Chamber of Commerce and the Downtown Merchants Association will promote the event in local newspapers and radio advertising.
About half of this population is women. A small portion of our investment will be used to create an online clothing store.
However, we feel the labor pool is such that finding qualified employees will not be an issue. We will offer promotional discounts and seasonal and clearance sales throughout the year.
As our local population ages and more Baby Boomers reach retirement-age and migrate to Florida, we recognize the need for a shop that caters to the up-beat, fashion-forward Baby Boomer generation who want to look and feel young. Environmental Sustainability Giant retailers like Wal-Mart are creating advantages over their competitors by using eco-friendly branding as a way to promote the chain in a positive light.
In addition, company co-owner, Joanna Jensen, has worked in the fashion industry for more than 20 years. Having this online presence will allow us to build our email marketing list and send regular promotions to customers with new product announcements, discounts, specials, birthday coupons, and fashion ideas.
These positions are yet to be filled. These strategic partnerships will allow us to piggyback on publicity for local events, as long as they are within our targeted demographic. In turn, we would hope to penetrate a sizable portion of the online retail market.
If they are not in stock, ordering them will be easy, cheap and efficient. Build a solid customer base and mailing list. Eventually, we hope to establish and nurture an online social community where women can gather and discuss topics of the day, network and share clothing secrets.
In the long-term, we will position Booming Boutique as a profitable business that will be an appealing acquisition for any number of retail chains.
There is one super-store within a mile radius of Pleasantville. Because they "started off as entrepreneurs, they are always willing to give advice," said Kennedy. However, we have identified an ideal spot in the downtown district of Pleasantville. Working in conjunction with the Chamber of Commerce, we are already talking about a grand opening soiree.
Jensen worked in the fashion industry in various capacities working with designers, wholesalers and retailers for 20 years. And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign.
Details are shown in our enclosed balance sheet. In addition, Pleasantville hosts several annual craft and golf events, which bring several thousand of our target consumers into the area each year. Use this free clothing line business plan to get your business started, including setting up an online clothing store.
Her experience includes working with apparel retailers, clothing wholesalers, garment manufacturers, and fashion designers. Should we choose to remain a small local boutique, we will develop and grow our company by increasing existing clothing lines and expanding our selection to include additional products such as swim wear, lingerie, or sportswear.
Our town boasts a healthy and recession-proof tourism industry. Female Baby Boomers are our clear target customers. Moreover, we expect a portion of our products to catch on with the younger generations. Another alternative is a management buyout, which will be agreed upon in advance.
However, this market decrease will not occur for at least twenty years. The fashion industry in America has been thriving since the advent of moving pictures.
The first step is to determine who your target audience is.This Retail Store Business Plan can serve as a starting point for your new business, or as you grow an existing enterprise. Download Free Version (DOC format) My. A sound business plan can help any budding entrepreneur lay the groundwork for a successful store.
Whether one is planning to have a restaurant, a bakery, or a café or just venturing on other retail and online stores, having a simple Retail Business Plan in word, pdf or excel may do as a perfect masterpiece in analyzing and reviewing ones business commitment.
A Step-by-Step Guide for Writing a Business Plan and Starting Your Own Business, 3rd Edition Starting & Operating a Retail Business .
3 Types of Retailers chain store retailers, franchise re-tailers and no frills discount retailers. A Business Plan is a written document that outlines a company's goals and how it plans to achieve them. It also encompasses several other aspects of a company's future agenda and can serve as a tool for internal decision-making or as a business proposal to pitch to potential investors.
the retail business mi-centre.com are not opening this store/boutique for your ego. From day one think about the big picture which includes having more than one store.
You (the owner) should NOT plan on working on the sales floor. 5. Don’t quit your day job. Retail How to Open & Run a Successful Retail Store.Download